About

ENDURE TO EVOLVE

PREFRD was born from the belief that nothing meaningful comes easy.

Progress isn’t comfortable. It’s built through long days, early mornings, missed goals, injuries, failures, and the decision to keep showing up anyway. We created PREFRD to represent that process - the work behind the results.

Our apparel is designed for performance in motion and life in between. Whether you’re training, running, competing, or chasing something bigger, every piece is made to endure the grind and evolve with you.

This brand stands for resilience.
For growth through resistance.
For becoming who you’re meant to be.